A well-optimized Google My Business (GMB) profile can have several benefits for businesses. Firstly, having a GMB profile can increase the visibility of your business in local search results. With almost half of all Google searches being for local businesses and services, having a strong presence on GMB can help you reach potential customers who are searching for businesses like yours in their local area.
More phone calls and visits
One of the most significant benefits of a GMB profile is that it can lead to more phone calls and visits to your business location. By providing accurate and up-to-date information about your business, such as your address, phone number, and hours of operation, customers can easily find and contact you. This can help increase foot traffic to your business and ultimately drive sales.
More qualified visits on your website
In addition to increasing phone calls and visits to your physical location, a well-optimized GMB profile can also lead to more website visits. GMB profiles include a website link, which can help drive traffic to your website. By including relevant and engaging content on your GMB profile, such as photos, posts, and product updates, you can entice potential customers to visit your website for more information or to make a purchase.
New leads, New Customers
Finally, having a strong presence on GMB can help you reach new customers. Between 16 to 20% of Google searches are new searches, meaning that many people are searching for businesses and services they haven’t previously encountered. By optimizing your GMB profile, you can increase your chances of showing up in relevant search results and reaching potential customers who may not have heard of your business before.
Overall, a well-optimized GMB profile can help increase the visibility of your business, drive phone calls and visits to your physical location, and lead to more website visits and sales. With the huge potential for reaching new customers through local search, it’s essential for businesses of all sizes to take advantage of this powerful marketing tool.